Not backing up your entire website can be disastrous for your entire business. Over 80% of businesses do not back up their entire website. Which leads to technical vulnerabilities such as lost information, viruses, and increases your chances of your website being hacked!
Having an SSL lets your viewers and clients know that their personal information when entered on your website (debit cards, credit cards, log-ins, etc) will be encrypted when it is sent. Google and all major search engines are now labeling websites hazardous or NOT SECURE that do not have a SSL.