Email Marketing is the #1 tool to use to promote, track, and reach your niche audience while using your own business email. This product is connected directly to your domain name which will also increase your search engine rankings by GOOGLE and all other major search engines.
Tip: To use email marketing effectively it is best you add a business email plan before you checkout.
Search engine optimization or SEO is the only way to optimize your website so that search engines (Google, Bing, Yahoo, etc) will understand it better and give your website a higher ranking.
SEO is a must for every business owner that has a website. Without SEO set up on your website and updated, there is a strong chance not even your next door neighbor can find your business online when they search on Google!